
The year 2024 will start with the great disaster of the Noto Peninsula earthquake. We would like to express our deepest condolences to those who lost their lives and our heartfelt sympathies to all those affected. We pray for the speedy recovery of the affected areas. February...This year, Setsubun is on the 3rd and the beginning of spring is on the 4th. It feels like it is 1-2 months behind the current season, but in reality it will be the beginning of winter.
However, this February has been a notably warm winter, so we may be experiencing more days that feel like spring is just around the corner. This time, we will be talking about skin care for February, when seasonal changes can be stressful for the skin.
Characteristics of skin conditions in February 2024
Compared to previous years, the skin environment in February this year is expected to alternate between winter and spring. It will be necessary to take a skin care approach that takes into account the skin environment in the normal month of March.

The five rhythms of beauty and initiatives that correspond to each rhythm
Last time I talked about the five beauty rhythms, and in this article I'll be sharing some beauty and skincare tips for each one.
Daily rhythm: morning, daytime, and night
The key points of skin care change depending on your daily rhythm - morning, daytime, and nighttime.
Morning: Gently wash away the oil secreted while you sleep and the dirt that has built up on your skin with a morning cleanser and face wash. The morning cleansing and face washing routine marks the start of your day's skin care routine. After that, prepare your skin thoroughly for the day by applying lotion, serum, moisturizing emulsion, and sunscreen.
Daytime: If you feel your skin is dry, we recommend using a moisturizing lotion or gel with a smooth texture that won't smudge your makeup, and adding sunscreen. Be aware of this extra step in your skincare routine to protect your skin during the day.
Evening: After returning home, cleanse and wash your face, then use lotion, serum, and a face mask for special care. Also, incorporate skin care steps that take into consideration the time you wake up the next morning, from a gel mask for sleep beauty to a moisturizing finish.
Lunar Rhythm - Female Hormones and Beauty -
During the luteal phase after ovulation, the secretion of the luteal hormone (progesterone) increases, causing swelling and hot flashes, as well as increased sebum secretion, making acne and breakouts more likely to occur. The body's defense against ultraviolet rays also increases, leading to increased melanin production and the development of dullness and age spots. During the luteal phase, it is necessary to take careful measures against sebum and strengthen UV care.
The monthly rhythm unique to women has two female hormones that greatly affect the condition of the skin. During the follicular phase before ovulation, the secretion of the follicular hormone (estrogen) increases. Also known as the "beautiful skin hormone," estrogen moisturizes and firmes the skin, stabilizing its condition. Mentally, you will feel lively and your metabolism will be good, so this is a good time to rely on the beautiful skin power of estrogen.
Continuing to take care of your skin without being lazy and treating it with kindness will not only protect and maintain your skin, but will also lead to beautiful skin. Consistency is key! In the next issue, we will provide you with advice on beauty and skin care that is tailored to the "rhythm of the seasons," "rhythm of age," and "rhythm of life."
From winter to spring. We've shared skin care tips for February, when seasonal changes can be stressful for the skin!
The next topic will be "Skin care as spring deepens."