
October is a month of clear blue skies, a pleasant breeze, and the leaves of the roadside trees beginning to change color. This season, when autumn deepens rapidly, is called Kannazuki in the old calendar. It was called Kannazuki because the eight million gods from all over Japan gather in Izumo Province (Shimane Prefecture) to hold a meeting, and the gods disappear from other provinces. Incidentally, in Izumo, where the gods gather, it is called Kamiarizuki.
Continue your whitening care to combat accumulated summer skin damage!
~Are you worried about spots, dullness, or changes in skin tone?~
October is the month of harvest. Skin care is about providing nutrients to skin that tends to be damaged in the summer. This is an important point for skin as we approach the coming winter.
For those who are concerned about summer skin damage such as blemishes, dullness, and changes in skin tone, we will reexamine "skin whitening" and propose whitening care that is unique to autumn.
Causes of spots and dullness <br>External stimulation by ultraviolet rays is the biggest cause of spots, dullness, and pigmentation.
People are more conscious of UV protection during the spring and summer when sunburn symptoms are more likely to occur, but their awareness of UV rays tends to decrease during other seasons. Although the intensity of UV rays varies, they are present all year round, so year-round measures are important for the skin.
Especially in autumn, many people have accumulated melanin in their skin due to summer skin damage, so be sure to continue your skin care routine with whitening products that contain whitening ingredients that suppress melanin production. It is important to note that pigmentation can occur not only due to ultraviolet rays, but also due to external stimuli such as friction, rough skin, and breakouts.
Promotes the excretion of melanin <br>If skin metabolism (turnover) is functioning normally, the melanin produced daily is excreted as the stratum corneum regenerates, preventing it from accumulating in the skin.
Factors that inhibit normal cell turnover include dry skin, dirt, stress, and overeating, but from a skin care perspective, the most important thing is to keep the skin hydrated, in other words, to keep it hydrated.
Staying hydrated, having a proper cleansing and washing routine, and eating a balanced diet in terms of both quality and quantity will help maintain healthy, normal cell turnover. This will ultimately help maintain vibrant skin.
1. Continued use of sunscreen
2.Delivers whitening ingredients to the skin
3. Living a life that maintains normal cell turnover
Try putting these three points into practice.
To repeat, it's not because it's autumn, but because it's autumn that we need sunscreen and whitening.
Whitening ingredients
What is skin whitening?
In fact, the word and concept of "skin whitening" is said to have originated in Japan.
As far back as the Nihon Shoki, there are records of face powder being brought from China during the Asuka period, and it seems to have become a long-established cosmetic product for noble women. The culture of face powder, which was so precious that it was out of reach for ordinary people, is thought to have led to a longing for fair skin and a sense of beauty regarding it.
Over time, it spread throughout the world and throughout Asia.
On the other hand, the term "skin whitening" does not exist in the Pharmaceuticals and Medical Devices Act. Quasi-drugs that contain ingredients approved by the Ministry of Health, Labor and Welfare for their effectiveness in "preventing age spots and freckles caused by sunburn" and "suppressing melanin production to prevent age spots and freckles" are generally considered to be skin whitening products. Sunscreen can also be considered a skin whitening product in the broad sense.
Causes of pigmentation <br>Ultraviolet rays stimulate the skin, generating active oxygen. This active oxygen inhibits melanin production, and if it accumulates in excess, it causes spots and pigmentation. External skin stimuli such as friction and internal stimuli such as stress can also be causes.

How to reduce pigmentation?
To protect against external stimuli such as ultraviolet rays, we recommend skin care using sunscreen and whitening products.
Melanin is normally excreted through cell turnover, so daily skin care to maintain healthy skin and promote normal cell turnover is also important.
Representative whitening ingredients : Vitamin C, arbutin, kojic acid, ellagic acid, rucinol, linoleic acid, chamomile extract, tranexamic acid, disodium adenosine monophosphate, dexpanthenol, nicotinamide, potassium 4-methoxysalicylate
These ingredients are approved ingredients that act on various substances inside the skin during the process of melanin production, resulting in an effective inhibitory effect on melanin production.
Just because summer is over doesn't mean you should stop taking measures to protect yourself from UV rays and whiten your skin. Instead, continue doing so into the fall and enjoy leisure activities that can only be done this time of year, such as viewing autumn leaves and picking fruit.
Well, this time we have brought you some tips for your beauty lifestyle in October with the theme of "Nourish your skin!"
The next topic will be "Aging care in preparation for winter."